ANLIN Windows and Doors
"Love for the Home" - Promotional Video
Anlin was looking to create a promotional video in conjunction with a new website and brand identity to give the company a fresh, modern image. I met with the small, internal marketing team to determine the direction and objectives of the video and then made a quick set of storyboards and an animatic to get everyone on the same page.
Since it was made at the height of COVID, I had to gather footage from previous videos and stock videos to cut and with B-Roll I shot in the factory to create a complete story.
After editing everything together, I color corrected all the footage so the video had a cohesive aesthetic.
I also did some VFX work by adding Anlin's logo to the back of the worker's shirt, removed some logos from the machine, changed the background of a clip so the windows matched Anlin's product, and animated the still photo of the house to give it a parallax effect and make it look like a panning camera shot.
![](https://cdn.myportfolio.com/fb8712cea894836366d309f8e6ad3049/e2f6f0ab-a549-4c03-8ce9-936f8f214c7d_rw_1920.gif?h=2bd07a3aa03580a98dec3bc0900571e7)
![](https://cdn.myportfolio.com/fb8712cea894836366d309f8e6ad3049/16cbd08a-5a5b-41a0-b5da-4d0586d8da30_rw_1920.gif?h=a5f9c0caaae7a741b0d06a235bc63e05)
![](https://cdn.myportfolio.com/fb8712cea894836366d309f8e6ad3049/1bfbe3b4-b397-4a80-b5fc-85abb71dba1c_rw_1920.gif?h=ea11f14b86fcba6e08a7d6a64d892772)